Boitsebiso ba Agentse Mabitso a E-ba ho Bōpa ho Eketsehileng
Hoa makatsa ho nahana hore lefapheng le leng le etsang hore bohobe le botoro tsa lona li be le ts'ebetso le ho qaleha, papatso ke lehae la mabitso a mekhatlo e babatsehang ka ho fetisisa lefatšeng.
Hoa utloahala ho bolela hore mekhatlo ea molao feela e loantša mokhoa ona o sa buuoang ka ho feletseng oa ho reha mabitso. Ho 'nile ha boleloa hore ho iketelletsa pele ke e' ngoe ea lintho tse thata ka ho fetisisa bakeng sa mokhatlo leha e le ofe o lokelang ho o etsa, le ho etsa hantle, 'me seo se pakoa ka ho hlaka ke khetho ea lebitso la bland le banal.
Morero, bonyane lilemong tse 60-70 tsa ho qetela, o bonahala e le: lebitso la mohloli oa motheo 1 + lebitso la mothehi 2 = lebitso la mokhatlo. Sena se fetotsoe ho ba lenane la ho hlatsoa liaparo tsa balekane ha ba ntse ba kena khampani, kapa ba khothalletsoa.
Bapalami ba Meholo ka ho Fetisisa ba na le Mabitso a Bohlokoa ka ho Fetisisa
Sheba lihlopha tse ka holimo tsa 25 tsa papatso ho pota lefatše ka 2016, tse thathamisitsoeng ke chelete. Tsena ke mekhatlo e mengata ea lipapatso e nang le bareki ba blue-chip.
- WPP Group, London
- Omnicom Group, NY City
- Publicis Groupe SA, Paris
- Sehlopha se kopaneng sa Cos., NY City
- Dentsu, Tokyo
- Accenture's Accenture Interactive, New York
- PwC's Services Digital Digital, New York
- IBM iX IBM Corp., Armonk, New York
- Deloitte oa Deloitte Digital, New York
- Havas, Fora
- Hakuhodo DY Holdings Tokyo
- Epsilon, Texas, Alliance Data Systems Corp.
- BlueFocus Communication Group, Beijing
- MDC Partners, New York
- DJE Holdings, Chicago
- Acxiom Corp., Arkansas
- Cheil Lefatšeng Lohle, South Korea
- Tse ling tsa Experian Marketing Services, New York
- Advantage Solutions 'Mokhatlo o Molemo oa Likhatiso Tsa Khoebo, California
- MC Group, Berlin
- Sehlopha sa Lienjiniere, London
- Asatsu-DK, Tokyo
- Freeman, Texas
- Mosa oa Acosta, Texas
- Aimia, Canada
Hona le lenane la mekhatlo e meng e etsang chelete e ngata, selemo le selemo:
- Havas Suresnes, France
- Aegis Group, London
- Sapient Cambridge, Massachusetts
- Sebopeho, Seattle
- Hlahisa Litšebeletso tsa Khoebo, West Chicago, Illinois
- Cheil Communications, Seoul
- Monster Lefatšeng Lohle, NY City
- WB Doner & Company Southfield, Michigan
- Cossette Communication Group, Quebec City
- Richards Group, Dallas
- Bartle Bogle Hegarty, London
- M & C Saatchi, London
- Ts'ebetso ea Khome PLC, London
- Merkle Lanham, Maryland
- Weiden + Kennedy Portland, Oregon
- RPA, Santa Monica
- Cramer-Krasselt, Chicago
- TBWA Lefatšeng ka bophara, New York
- J. Walter Thompson, New York
- Wunderman, New York
- Y & R, New York
- Weber Chandwick, New York
- Edelman, Chicago
Na u ntse u falimehile? Kea leboha. Ho mang kapa mang ntle le bafani ba mekhatlo ena, mabitso a se a sa lebaleheng ebile a monate joaloka sekotlolo se batang sa poro.
Ka lekhetlo le le leng (Sehlopha sa Lienjiniere), Ke feela lethathamo la ho hlatsoa liaparo tse nang le mekhoa e metle ea matšoao, litekanyo tse khutsitseng le boiteko bo hlakileng ba ho hlahisa egos ea bathehi. Ka mohlala, mokhatlo o hlophisitsoeng joaloka Bartle Bogle Hegarty , e ka 'na ea se ke ea fihla hōle kajeno ka moniker e tloaelehileng le e lebalehang. Ha e le hantle, bakeng sa mokhatlo o neng o kile oa e-ba le "mantsoe ke thibelo ho puisano" e le mohlophisi oa eona, ho hlakile hore e kentse boholo ba bona lebitso la k'hamphani. Na ho na le ntho e 'ngoe hape ea ho bōpa, le e khutšoanyane, e ntlafetseng? Ho hong ho bontšang pōpo ea mokhatlo, e leng pōpo e kholo.
Empa ho bonahala eka e bile joalo, lilemong tse mashome a tšeletseng a metso e tšeletseng, lilemo tse mashome a mabeli, mashome a robeli, le mashome a mararo a metso e meraro, bakeng sa mekhatlo e tsamaeang le mokhoa o tloaelehileng oa "mabitso a ka holim'a monyako". Esita le mekhatlo e ntle ka ho fetisisa e kileng ea hauhela indasteri, ho akarelletsa Doyle Dane Bernbach, Ogilvy & Mather, le TBWA , bohle ba ile ba tšoaroa ke "Ke batla ho tsebahala!" lefu lena.
Ena ke mohlala oa khale oa ego o thobang molemo o moholo. Boemong leha e le bofe moo mabitso a leng sehlooho sa mokhatlo kapa khoebo, ho ke ke ha qojoa hore motho e mong a tlohe 'me motho e mong a ikopanye le eena, kapa a khothalletsoe. Ke ka lebaka leo u qetellang u e-na le boemeli ba maqheka a mabitso a kang AMVBBDO. Ka ho teba, ke feela sopho ea li-initials. Haeba o na le lebitso le nang le maikutlo a mangata, ha ho letho le leng la bohlokoa ho lona. 'Me mekhatlo ea kajeno e tseba sena hantle haholo.
Seo se ne se le joalo. Sena ke Hona joale ... Ka thabo.
Mekhatlo e mengata e qala ho potoloha tsela ea ho nahana haholoanyane.
Makala a tiileng, a ke keng a lebaleha le a theknoloji mabitso ao hona joale a hlahang indastering a kenyelletsa:
- 72 'Me lehlabula
- Fragole Frog
- Tekaka
- Sekolo sa Wexley bakeng sa Banana
- Big Spaceship
- Banka
- Pocket Hercules
- Kids Love Jetlag
- Omelet
- David & Goliath
- Walrus
- 'Mè
- Moosylvania
- Sebōpuoa
- Blammo Lefatšeng ka Bophara
- Glue Society
- Farm
- Bonehook
- Litapole
- Boholo
- Mosaic
- Lihlooho
- Zenith
- Cactus
- 'Misa oa bohlokoa
Phapang pakeng tsa lintlha tsena tse peli ke bosiu le motšehare. Le ha e le 'ngoe, ea pele, e shebahala lapeng haholo ho bafani ba lichelete ba hlokang chelete, e' ngoe ke pokello e hlollang ea mekhatlo e fetisang pale e fetang lebitso.
Nka Blammo Lefatšeng ka bophara e le mohlala o motle. Ka ho hlakileng ba na le boikutlo ba ho bososela, mokhoa o bonolo oa ho tsamaea, empa hape ba bolela hore ba tla ba le tšusumetso. Ak'u inahanele hore na ebe ba e-na le mabitso a bapalami ba bane ba maholo sehlopheng sena - McNab, Gee, Simon le Emslie.
Na seo se ne se tla be se kentse ponahalo ea bobeli?
Mohlomong mehleng ea bona, bareki ba ne ba batla ho ba le moelelo oa motheo le motheo o tiileng ho tloha mekhatlong ea bona ea liphatlalatso, 'me "lebitso la sopho" e ne e le khetho e ntle ea ho hohela batho ba bang. Ke habohlokoa hore re hlokomele hore e 'ngoe ea mekhatlo e meholo ka ho fetisisa e kileng ea e-ba teng, Doyle Dane Bernbach, e ne e le "sopho ea lebitso".
Matsatsing ana, ho bonahala eka bana ba bacha ba setulong ba sheba lintho ka tsela e sa tšoaneng. Ha e le hantle, ha ba ka holimo ho 25, mme mohlomong ha ho mohla ba tla nahanisisa ka boholo bo boholo, histori le litlaleho tsa bahlaseli ba bona ba phahameng haholo ba lefshoang. Empa le mekhatlo e kang 'Mè le Taxi e etsang maqhubu a maholo, ha baa lokela ho makatsoa ha ba bona ba phunyeletsa lifahleho tsa bashanyana ba bangata.
Kahoo e le ho etsa hore indasteri ena e hlaphoheloe 'me "e bonts'itse ho e-na le ho e bua," ke bothata ho lihlopha tse 24 tse ka holimo-li-25 - tsebisa lebitso la hao hape. Ha ho hlokahale ho nka nako e telele, kapa ho bolela letho. Khetha lentsoe kapa polelo e sa fetoheng; ke lethathamo le tla u thusa.
LITABA TSA MOTSOA, VOLCANO, BLITZ, WHALE, ALLIGATOR, PHANTOM, CHARADE, BLINKER, CYCLE, STATION, HACKSAW, DRONE, ARRIVAL, GOLD, JUGGLER, PLUG, SCREWDRIVER, YELL, COAL, AIRPORT, CELLAR, TENT, CROWN, ZEBRA, SPONGE, SODA, BOUNDARY, CREAM, RIVER, BOOKWORM, MINT, PORTER, CHERRY, FRICTION, HEAT, GRENADE le ATLAS.