Ho ngola, Media Relations le More PR Skills
Ho ba PR Practitioner
Ho hlahisa litsebi tsa PR ho tlameha ho tlatsa tekanyo ea bachelor ka likamano tsa phatlalatsa, puisano, boqolotsi ba litaba, kapa tse ling tse ling tse amanang le tekanyo.
Koetliso e atisa ho sebetsa, le hoja mekhatlo ea litsebi e fana ka menyetla e eketsehileng ea koetliso Ha ho na setifikeiti se hlokehang, empa ho na le mangolo a mangata a kgethoang mme a tla u thusa ho ema tšimong ea tlhōlisano.
Tsela ea ho Sebelisa Litsela tsa Tsebo
U ka sebelisa lenane lena ho fumana maikutlo a hore na mosebetsi oa PR e ka ba oa hau. Na lethathamo la tsebo le utloahala joaloka uena? U ka boela ua sebelisa lethathamo ho fumana moelelo oa seo bahiri ba se batlang, le hoja mosebetsi ka mong o batla ho fapana haholo. Etsa bonnete ba hore u bala litlhaloso tsa mosebetsi ka hloko pele o bokella thepa ea hau ea kopo. U ka boela ua batla ho hlahloba lethathamo la rona la mesebetsi ea kakaretso ka mosebetsi le mofuta oa tsebo .
Tsebo ea Boipheliso ba Sechaba
Ho ngola litsebo
Moqolotsi oa litaba o lokela ho ngola boitsebiso bo ipiletsang ho bareki, ho tloha lihloohong tsa khatiso ho lihlooho tsa limakasine ho ngolisa li-post. Ka ho khoneha ha li-blogs, lintho tsena li tlameha ho etsoa hore li hlahe libakeng tseo mofani a sa nang le tsona.
Ka hona, litaba ha lia lokela ho ipiletsa ho 'mali feela, empa le ho mohoeletsi ea lebeletseng mohlophisi - mohlophisi oa makasine kapa koranta ea lokelang ho etsa qeto ea hore na o tla sebetsana le sengoathoana.
Esita le libaneng tsa blog, ntho eo kamehla e leng poso ea likokoana-hloko, e itšetlehileng ka ho arolelana le babali. Seo se bolela hore temana ha ea lokela ho buisana feela le molaetsa oa mofani ka tsela e qobelloang le e sebetsang, hape e lokela ho thusa litlhoko tsa mohoeletsi, ea lokelang ho e phatlalatsa.
Tsela e feletseng ea ho ngola ka ho feletseng ha ea lekana.
Social Media Skills
Basebetsi ba PR ba lokela ho tloaelana le mefuta eohle ea mecha ea litaba ea sechaba e sebelisoang hona joale - lethathamo le lulang le fetoha. Kaha litlaleho tsa mecha ea boithabiso li fapana hohle mabapi le hore na li sebetsa joang le hore na li ipiletsa ho tsona, pitso e 'ngoe le e' ngoe bakeng sa leano le fapaneng. Melaetsa e meng e loketse hantle ho lipapali tse ling ho feta tse ling. Motho e motle oa PR ha a tsebe feela sethaleng seo a ka se sebelisang bakeng sa eng, empa a ka sebelisa mokhoa o mong le o mong joang ho bokella ka ho feletseng.
Tsebo ea Lipatlisiso
Basebetsi ba sechaba ba sebetsa ka mefuta e mengata ea bareki likarolong tse sa tšoaneng. E le hore motho e mong le e mong a sebetse hantle, ngaka e lokela ho potlakela ho potlakisa mochine oa mochine, indasteri le maraka ka potlako.
Pono ea Machaba
Pono ea machaba, ea merabe e meng e qala ka ho hlokomela hore hase batho bohle ba nahanang ka litsela tse tšoanang. Litekanyetso tsa boitšoaro bo hlomphehang li fapana. Litšoao tsa setso le litšoantšo lia fapana. Litakatso lia fapana. Molaetsa o sebetsang hantle ho bamameli ba le mong o ka arola e mong. Motho e motle oa PR o ananela le ho lebella phapang ena 'me a ka etsa lipatlisiso ho bamameli ba fapaneng kamoo ho hlokahalang, kapa ho bitsa thuso e eketsehileng. Ho tsebahala ka lipuo tse ngata ke ho eketsa.
Nako ea Tsamaiso
Litsebi tsa likamano tsa sechaba li lokela ho khona ho jara bareki ba bangata le merero , bohle ba lebeletseng ho nkoa e le ba bohlokoa le ho lebella hore mosebetsi oa bona o phethoe maobane. Mehla ea khale ea ho ruta le ho beha mesebetsi e le ea bohlokoa ke ho tlameha. Mokhatlo o hlophisitsoeng ke oona o tlamehang hape. Ke mosebetsi o potlakileng, o nang le mekhoa e mengata, 'me ha ho na motho ea nang le nako ea ho lahleheloa ke lipampiri kapa ho kopanya mabitso.
Ho Nahana ka Pōpo
Ena ke nako ea puisano ea PR le ea ho rekisa ha pherekano le liteko li le lebitso la papali. Bahatelli ba tlameha ho ba sebete le ts'ebetso e le hore ba lebise tlhokomelo marakeng a fokolang. Seo ha se bolele ho tlōla melao (ntle le ka linako tse ling ho joalo), empa ho bolela ho tseba nako ea ho ipeha kotsing, 'me ho bolela ho nahana ka mokhoa o ts'oanelang ka tsela eo ho seng motho ea nahanang ka eona pele.
Lethathamo la Likamano tsa Sechaba
Mona ke lenane le akaretsang la tsebo ea likamano tsa sechaba bakeng sa ho qalella, ho koahela mangolo, likopo tsa mosebetsi le lipuisano.
Tsebo e hlokehang e tla fapana ho latela mosebetsi oo u o sebelisang, kahoo u hlahlobe lethathamo la rona la tsebo tse thathamisitsoeng ke mosebetsi le mofuta oa tsebo .
Litšoaneleho tsa botho
- Boqapi
- Ho ba le botsitso
- Mohato oa pele
- Ho sebelisana
- Tšusumetso
- Mokhatlo
- Ho tšepahala
- Boitlhakiso
- Sehlopha sa Team
- Ho ba le nako
- Nako ea Tsamaiso
Account Management / Brand Management
- Tlhophiso ea akhaonto
- Analysis
- Brand Communications
- Brand Knowledge
- Brand Management
- Tlhahiso ea Maraka
- Ho shahisa
- Ho pheta lipale tsa khoebo
- Ho alima chelete
- Tsamaiso ea Tsamaiso
- Likamano tsa Batsoali
- Tšebeletso ea bareki
- Libaka tsa ho Rata
- Theha Likamano
- Tlhophiso ea Ketsahalo
- Ho latela
- Mekhoa
- Ho batle phoso
- Hlahisa Khoebo e Ncha
- Ho etsa metsoalle
- Litaba tsa Litaba
- Litaba tsa litaba
- Lithaba
- Ho rera
- Ntlafatso ea Kamano
- Kamano ea Tsamaiso
- Lipatlisiso
- Ntlafatso ea Leano
- Morero oa Ts'ebetso
- Tlhahlobo ea Maqheka
Tsebo ea puisano
- Litlhaloso tse ngotsoeng
- Copy Copy
- Puisano ea mantsoe
- Ho Ngola Lipuo
- Tlhahiso
- Tsoelo-pele
- Litaba tsa Khatiso
- Ho fetola
- Litlhaloso tsa Khatiso
- Tlaleho ea litaba
- Monahano o Utloahalang
- Ho Laola Likotsi
- Media Communications
- Tsoelo-pele ea litaba
- Media Relations
- Liboka
- Microsoft Office
- Ho shebella Puisano
- Puisano e sa amaneng
- Ho bua ha sechaba
Social Media Skills
- Mechine ea Sechaba
- Puisano ea Sechaba
- Media Media
- Tlhahlobo ea Litaba tsa Sechaba
- Tsamaiso ea litaba tsa litaba tsa sechaba (SMRs)
- Ho romella
- Mabitso
- Tsamaiso ea Tsamaiso ea Ts'ebetso (CMS)
- Digital Marketing
- Ho kopanela
- Google+
Tsebo ea k'homphieutha
- Microsoft Word
- Excel
- Power point
- Outlook
- Adobe Acrobat
- Photoshop, Quark
- InDesign
- InCopy
Lihlooho tse amanang: Soft vs. Hard Skills | Kamoo U ka kenyelletsang lintlha tse hlalositsoeng ka Qetellong ea hau Lethathamo la Lintlha tsa Bohlokoa bakeng sa Libuka le Likoahelo tsa Mangolo Qala hape Lists tsa Tsebo Lipuisano tsa Sechaba Lipotso tsa Lipotso